How to choose niche perfumes
The concept of "niche perfumery" has recently become a more frequent subject of long discussions.
However, it is not always possible to determine exactly what this phenomenon is. It is so because we are often confused by such phrases as "exclusive perfume", "limited edition" and so on.
So, isn’t it time to finally understand what niche perfumes are, how they differ from the ordinary branded ones, why their manufacturers do not spend on advertising, and what raw materials do they prefer? Also, in this article we will focus on how to understand whether there is a niche perfume in front of you as well as how to approach the choice of such a product.
“…Yet in the thousands of perfumes that exist, some express their ideas seamlessly and eloquently from top to bottom and give a beautiful view from any angle. A rare subset of them always seem to have something new and interesting to say, even if you encounter them daily. Those are the greats.”
Luca Turin & Tania Sanchez PERFUMES The A–Z Guide
How to identify and choose niche perfumes
Let’s imagine that the wish to become the owner of a unique niche fragrance has sparked in you. However, the variety of market offers is nothing short of puzzling: it is not clear what specifically is characteristic of niche fragrances and how to find the exact one, from which your love for selective art will begin. Let’s figure it out step by step.
“If you want to be special, you must first understand who you really are. Niche perfumes will not be able to answer this question for you. Such statements are just a marketing ploy. However, in order to choose your perfume, you just need to recognize yourself in it. This is the essence of creativity that can lead you to discover your own “I”
Serge Lutens
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